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Research papers

Strategies for growth

As an industry, market research is well placed to meet one of the most pressing needs of the modern company's CEO - understanding how to grow the business.To do this, however, requires a different approach to using consumer data. This paper examines...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: John Madell
September 19, 2004
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Citation

Madell, J. (2004a, September 19). Strategies for growth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategies-for-growth